A recent survey has revealed high levels of scepticism at Australian media outlets’ objectiveness, with more people placing trust in their own research and other institutions. Research from Edelman’s 2021 Trust Barometer (pdf) found 68 percent of Australians believed local news organisations were more concerned with supporting an ideology or political position than they were with informing the public. While 59 percent believed the media was not doing well at being objective or non-partisan. Lastly, 64 percent believed journalists and reporters were purposefully trying to mislead the public by saying things they knew were false or exaggerated. This finding came despite the responses indicting an 11-point increase in trust for journalists. The Edelman Trust Barometer survey was conducted globally online across 28 countries, between Oct. 18, to Nov. 18, 2020. There were 1,150 respondents in each country across the general population and higher socio-economic class. Overall trust in traditional media …
A recent survey has revealed high levels of scepticism at Australian media outlets’ objectiveness, with more people placing trust in their own research and other institutions. Research from Edelman’s 2021 Trust Barometer (pdf) found 68 percent of Australians believed local news organisations were more concerned with supporting an ideology or political position than they were
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