Australian news outlets saw their web traffic take a tumble following Facebook’s dramatic ban on news-related content on the platform last week. Data from Chartbeat reveals that across 255 Australian news websites, overall traffic from Facebook users in Australia fell by 13 percent, while visits from overseas-based readers fell 30 percent, according to the ABC. Chartbeat is a tool used by Australian media to measure web traffic and its origin in real time, whether that be Facebook, Google, or other services. The data found that the night before the ban, Australian news sites received 201,013 visits from Facebook at 6 p.m. The following morning, referral traffic was tracking upwards and delivered 71,155 visits to news sites at 7 a.m. Once the ban set in, traffic plunged to lows of 12,184 visits by 10 a.m. Meanwhile, traffic from overseas users fell from highs of 46,575 at 5 a.m. Eastern Standard Time, …
Australian news outlets saw their web traffic take a tumble following Facebook’s dramatic ban on news-related content on the platform last week. Data from Chartbeat reveals that across 255 Australian news websites, overall traffic from Facebook users in Australia fell by 13 percent, while visits from overseas-based readers fell 30 percent, according to the ABC.
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