I’m sure you’ve heard the phrase, “Get Woke, Go Broke.”   In the curious case of Coca-Cola, going woke may be the single biggest branding mistake in the history of marketing. In late February a whistleblower came forth with screenshots, posted on YouTube, of slides from Coke’s internal ‘diversity training’ course urging its employees to quote, […]

The post Woke-a-Cola: How to Destroy a World-Leading Brand in 60 Seconds appeared first on Gold Goats ‘n Guns.

I’m sure you’ve heard the phrase, “Get Woke, Go Broke.”   In the curious case of Coca-Cola, going woke may be the single biggest branding mistake in the history of marketing. In late February a whistleblower came forth with screenshots, posted on YouTube, of slides from Coke’s internal ‘diversity training’ course urging its employees to quote,
The post Woke-a-Cola: How to Destroy a World-Leading Brand in 60 Seconds appeared first on Gold Goats ‘n Guns.
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